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Keiichi Morisato

Manga Creator Reveals That Sales Ultimately Determine a Manga Series Cancellation

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Keiichi Morisato

For such a long time, I had always believed that manga publishers in Japan had always allowed a manga series to run its course. But, a latest article on Anime News Network has revealed some truth that even Japanese manga publishers rely on sales when determining whether to publish a manga series, allowing the manga series to continue, run its course or whether to cancel it outright. Manga creator, Shinsuke Inue, found this out recently when his editor called to tell him that his manga series Shōjo Kishidan x Knight Tale (Girl Knights x Knight Tale) had been canceled.

The latest chapter of the manga had debuted in the January 2018 issue of Kadokawa's Dengeki G's Comic magazine and that he had looked forward to continuing the manga into the future. But, he had revealed on twitter that the manga would conclude in the third compiled volume of the manga series.

This does shed some light that even publishers in Japan are beholden to cancel books, novels, manga and magazines when they don't perform well in sales.

Source: https://www.animenewsnetwork.com/interest/2017-12-02/manga-creator-says-sales-ultimately-determine-series-cancellation/.124685

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Imaginos1892

Well, that does make sense. If you're publishing books that nobody's buying, stopping is the most rational option. They may also conclude that it must not be very good if nobody wants to read it.

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Keiichi Morisato

Well, the way it works in Japan, a manga series is released in a magazine offered by the publisher. Then, when there are enough chapters released to be published in a tankouban (or trade-paperback), they are collected and released in manga volumes. The sales from tankouban are what determine whether a manga series continues to be published by that manga publisher. Most manga don't get the chance to be adapted into anime, which is also where a manga publisher may generate revenue from. It's rare that a manga series or anime become so popular that they continue to be published.

One Piece, Pokemon, Naruto, Bleach are all examples of where they have become so popular that they continue to be published as manga and produced as anime to this very day. Naruto, has also become the victim of its success, producing entire seasons of anime that is adapted with "filler" material from the manga series. Kodansha's Attack on Titan is just one of the more recent manga titles that has been an anime hit for Kodansha.

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